![]() ![]() From then until at least 400 years later, type started with cutting punches, which would be struck into a brass "matrix". Gutenberg developed an adjustable mold which could accommodate an infinite variety of widths. Unlike Chinese characters, which are based on a uniform square area, European Latin characters vary in width, from the very wide "M" to the slender "l". Gutenberg's most important innovation in the mid 15th century development of his press was not the printing itself, but the casting of Latinate types. The technology of printing text using movable type was invented in China, but the vast number of Chinese characters, and the esteem with which calligraphy was held, meant that few distinctive, complete typefaces were created in China in the early centuries of printing. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. It is the art of a type designer to develop a pleasing and functional typeface. Historically, these were physical elements, called sorts, placed in a wooden frame modern typefaces are stored and used electronically. The basic concepts and design variables are described below.Ī typeface differs from other modes of graphic production such as handwriting and drawing in that it is a fixed set of alphanumeric characters with specific characteristics to be used repetitively. ![]() This involves drawing each letterform using a consistent style. Type design is the art and process of designing typefaces. Specimens of typefaces designed by Eric Gill ( Learn how and when to remove this template message) Please consider expanding the lead to provide an accessible overview of all important aspects of the article. ![]() This article's lead section may be too short to adequately summarize the key points. ![]()
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